Pioneering Sustainability in the Evolving
World of Flexible Packaging
Flexible packaging is a dynamic and adaptive solution that can take various shapes and sizes, providing a lightweight and resource-efficient alternative to traditional rigid packaging. From stand-up pouches and resealable bags to multi-layer films and remove foils, flexible packaging has become the go-to solution for industries ranging from food and beverages to pharmaceuticals and beyond. It fosters diversity in product applications, catering to a multitude of industries and consumer needs. This adaptability allows businesses to explore innovative packaging solutions that enhance product shelf life and contribute to a more circular economy.
This versatile packaging approach meets modern consumer demands and aligns with the imperative of environmental stewardship. It offers reduced material usage, lower transportation costs, and a decreased carbon footprint compared to its rigid counterparts. This eco-friendly approach aligns with the global push toward sustainable practices, making flexible packaging a beacon of change in the packaging landscape.
Morris Packaging meets these industry trends, as a driver of innovation and sustainability in flexible packaging design. By harnessing cutting-edge technology and placing sustainability at the core of its operations, the company draws on decades of knowledge and technical expertise to assist clients in crafting the most effective and sustainable packaging solutions.
“As an innovative company, we take pride in leading the packaging industry toward a more eco-friendly future by prioritizing recyclable materials, minimizing waste in food distribution, and responsibly using energy,” says Brian Steinwagner, Executive VP of Business Development at Morris Packaging.
Morris specializes in crafting custom-tailored, high-barrier sealants, laminations, and registered coatings, ensuring a seamless combination of barrier functionality and product design. The company’s strengths lie in guaranteeing the success of customer partnerships, covering elements such as material compatibility with their equipment, cost competitiveness, and adherence to necessary timelines.
In 2022, Morris achieved significant milestones, recycling over a hundred million water bottles and preventing 7
million pounds of plastic from landfills. Anticipating further progress in 2023, it aims to surpass these achievements, cultivating customers embracing 100 percent recyclable packaging. Momentum builds, with more
partners expressing interest in sustainability. The company remains dedicated to collaborating, guiding partners on their evolving sustainability journey.
Morris adopts a collaborative approach, understanding each customer’s unique goals to present options that align with individual sustainability objectives. All plants maintain the highest level of Safe Quality Food (SQF) certification, ensuring rigorous standards. Sourced materials are FDA-approved, with meticulous verification of recycled content, preventing greenwashing.
A dedicated team oversees the process, providing comprehensive support during packing and filling. Proactive in adopting new technologies, regular trials contribute to ongoing improvement, aligning with the ethos of using the latest technologies for superior packaging solutions.
“Our primary objective is not just to sell another product; we aim to empower our customers to build thriving and sustainable businesses,” says Steinwagner.
An example involves assisting a major box store in integrating the highest percentage of recycled content without a substantial cost increase. The company helped achieve a 45 percent recycled content, including pre and post-consumer recycled resins. This had a significant impact, allowing the store to report material savings in their Environmental, Social, and Governance (ESG) report without compromising packaging performance.
Morris’ continued success stems from a collective effort of its sales, technical, and manufacturing teams. Before implementing changes, the teams conduct pre-plant visits to understand and address challenges. The unique environment fosters teamwork among sales, customer service, manufacturing, and R&D, making the overall process successful.
In contrast to some competitors that offer pre-designed products, Morris adopts a holistic approach, ensuring that its offerings are tailored to seamlessly integrate with customers’ equipment and meet their packaging expectations. It prioritizes customer satisfaction by starting the innovation process from the client’s perspective and working backward to develop materials that align with their specific needs. This customercentric methodology distinguishes the company, setting it apart from others in the industry. Morris’s commitment to understanding and addressing customer concerns positions it as a solutions-oriented partner, delivering customized and effective packaging solutions for a more eco-friendly future.